Welcome to New Bein'

Since 1992, New Bein' has been a Pioneer in the Natural Hair Industry steadfastly creating many firsts within it.

Wrote the first book,"Hairlocking: Everything You Need To Know" by Nekhena Evans:

Created NYC's first Loc (Natural Hair) Conference.

Created one of the first lines of all natural Hair Care Products for coiled textures.

Created the largest selection of Hair Jewelry exclusively for Locs, Braids & Twists worldwide.

Is now expanding into Ponytail Holders and Accessories for natural and other hair types.